About the book
Managing Information Systems by Kenneth C. Laudon and Jane P. Laudon is now in its seventeenth edition, crisp with the latest updates and new business case studies.
Since the last edition in 2019, a lot has changed in the way data is managed and processed as industries grow and technology changes impact the course of MIS. The book captures concepts like virtual workplace, cloud computing, Big Data and the Internet of Things, Artificial Intelligence, and many more that have emerged and evolved. Discussion on the impacts of the COVID-19 pandemic on business uses of information systems is a key highlight.
This edition includes case studies of companies, like WhatsApp and Facebook, Walmart, Indian Premier League, Google, Amazon, and many more, in the Indian context. The text is reader-friendly with a feature-rich layout to ensure maximum engagement and understanding. This book is useful for students as well as managers in organizations seeking guidance in implementing or improving effectiveness and efficiency through MIS.
Content:
PART ONE Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-business and Collaboration
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems
PART TWO Information Technology Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business Intelligence: Databases and Information Management
Chapter 7 Telecommunications, the Internet, and Wireless Technology
Chapter 8 Securing Information Systems
PART THREE Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge and Artificial Intelligence
Chapter 12 Enhancing Decision Making
PART FOUR Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Making the Business Case for Information Systems and Managing Projects
Chapter 15 Managing Global Systems
Glossary
Indexes
| Title | Management Information Systems: Managing the Digital Firm |
| Author | Kenneth C. Laudon |
| ISBN | 9789356060876 |
| Publisher | Pearson |
| Binding | Paperback |
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