Management Information Systems: Managing the Digital Firm

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About the book

Managing Information Systems by Kenneth C. Laudon and Jane P. Laudon is now in its seventeenth edition, crisp with the latest updates and new business case studies.
Since the last edition in 2019, a lot has changed in the way data is managed and processed as industries grow and technology changes impact the course of MIS. The book captures concepts like virtual workplace, cloud computing, Big Data and the Internet of Things, Artificial Intelligence, and many more that have emerged and evolved. Discussion on the impacts of the COVID-19 pandemic on business uses of information systems is a key highlight.
This edition includes case studies of companies, like WhatsApp and Facebook, Walmart, Indian Premier League, Google, Amazon, and many more, in the Indian context. The text is reader-friendly with a feature-rich layout to ensure maximum engagement and understanding. This book is useful for students as well as managers in organizations seeking guidance in implementing or improving effectiveness and efficiency through MIS.

Content:

PART ONE Organizations, Management, and the Networked Enterprise

Chapter 1 Information Systems in Global Business Today

Chapter 2 Global E-business and Collaboration

Chapter 3 Information Systems, Organizations, and Strategy

Chapter 4 Ethical and Social Issues in Information Systems

PART TWO Information Technology Infrastructure

Chapter 5 IT Infrastructure and Emerging Technologies

Chapter 6 Foundations of Business Intelligence: Databases and Information Management

Chapter 7 Telecommunications, the Internet, and Wireless Technology

Chapter 8 Securing Information Systems

PART THREE Key System Applications for the Digital Age

Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Chapter 10 E-commerce: Digital Markets, Digital Goods

Chapter 11 Managing Knowledge and Artificial Intelligence

Chapter 12 Enhancing Decision Making

PART FOUR Building and Managing Systems

Chapter 13 Building Information Systems

Chapter 14 Making the Business Case for Information Systems and Managing Projects

Chapter 15 Managing Global Systems

Glossary

Indexes

Title Management Information Systems: Managing the Digital Firm
Author Kenneth C. Laudon
ISBN 9789356060876
Publisher Pearson
Binding Paperback

 

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