About the book

This fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten, and updated edition with thirty-eight case studies of Indian organisations and companies. With its several reader-friendly features, this edition continues the tradition of being a text ideal for self-study and comprehensively meets the requirements of graduate and post-graduate students of management and allied disciplines as well as students of engineering and information technology who would like to enhance their understanding of how organisations operate strategically. Middle-level managers, trainers, and consultants would also find this book to be quite useful

KEY FEATURES

• The latest framework of strategic management including strategy formulation, strategy implementation, and strategy evaluation and control

• Comprehensive coverage of the latest issues in strategic management

• Special emphasis on corporate sustainability, internationalisation, liberalisation and digitalisation in the context of strategic management in India

• Includes contemporary topics such as resource-based view, dynamic capabilities, risk management, business modelling, VRIO framework, balanced scorecard, digitalisation, new framework of strategy implementation,

network structures, blue ocean strategy, mergers and acquisitions, strategic alliances and joint ventures,

corporate political activity

and stakeholder management.

• Hundreds of new examples and illustrations of Indian companies and organisations

• Preview and review cases, numerous exhibits and figures, chapter-end summaries, short-answer and discussion questions, and copious notes and references

Contents:

PART 1 Foundations of Strategic Management
Chapter 1: Introduction to Strategic Management
Chapter 2: Strategic Management for Sustainability

PART 2 Strategy Formulation
Chapter 3: Environmental Appraisal
Chapter 4: Organisational Appraisal
Chapter 5: Corporate-Level Strategies
Chapter 6: Internationalisation Strategies
Chapter 7: Business-level Strategies 
Chapter 8: Methods for Pursuing Strategies
Chapter 9: Strategic Analysis and Choice

PART 3: Strategy Implementation

Chapter 10: Activating Strategies
Chapter 11: Structural Implementation
Chapter 12: Behavioural Implementation
Chapter 13: Functional and Operational Implementation

PART 4: Strategic Evaluation
Chapter 14: Strategic Evaluation and Control

PART 5 Applying Strategic Management

Applying Strategic Management through the Case Method

Case
Case 1 The Service-As-A-Product in Café Coffee Day: A Path Less Travelled 
Case 2 Indian Cosmetics and Toiletries Industry Profile
Case 3 Management Case of Harvest Gold: Delhi’s Number One Bread 
Case 4 Banking in Paradise: Strategy Case of The Jammu and Kashmir Bank 
Case 5 On The Job: Strategy Case of Naukri.com 
Case 6 Strategy Case of the Rajasthan Shiksha Karmi Project
Case 7 Trivitron Healthcare: Tale of an Entrepreneurial Strategist 
Case 8 Providing Access to Water in Remote Areas: Trunz Water Systems in India 
Case 9 The Internationalisation Strategy of Wipro in Europe 
Case 10 Zoom’s Exponential Growth – Globally and in Indian Market