About the Book

This book is an attempt to keep our readers abreast of contemporary trends in Economics, Commerce and Management.  It throws light on present economic scenario of the country.  It highlights the methods and practices that should be implemented in order to meet global needs.  With the organisations getting global, the issues related to international management have to be studied.  The trade and commerce in the last few decades have undergone drastic changes.  our major objective, while presenting this book before the readers is to keep the topics interesting, and hence, special care have been taken to make it as simple to understand and reader friendly as possible.  This book attempts to study the issues, challenges and prospects of present trade and commerce.

Contents:

1. Impact of GST on Textile Industry of India

2. Entrepreneurship Education for Holistic Progression 

3. GST: Impact and Implications - A Descriptive Study

4. Literary Attempts on Marketing of MSMEs: A Review 

5. Foreign Direct Investment and Its Impact on Indian Economy 

6. E-Commerce Marketing in India: An Overview

7. HRD Practices Adopted by Punjab National Bank with Reference to Kangra District Himachal Pradesh

8. Impact of Financial Inclusion in India: An Empirical Evaluation of Pradhan Mantri Jan Dhan Yojana in  Himachal Pradesh

9. Digital India: Challenges and Opportunities

10. Pradhan Mantri Jan Dhan Yojana as a Financial Inclusion Plan: An Evaluation 

11. Investors' Perception about Mutual Funds: A Study of Shimla City

12. Make in India: A Boon for Development

13. A Comprehensive Analysis of Goods and Service Tax in India

14. Package for Promotion of Digital and Cashless Economy

15. Quality of Public Distribution System in Himachal Pradesh 

16. Determinants of Buying Behaviour in Organised and Unorganised Retail Sector

17. Impact of Social Media on Marketing 

18. E-Commerce of Horticulture Products in Himachal Pradesh: Problems and Prospects

19. Impact of Demonetization on Various Sectors in the Indian Economy 

20.  Digital India: Issues and Challenges

21. Make in India: A Sleeping or a Roaring Lion

22. Advertising Role in Consumer Motivation

23. ICT in Higher Education: Scope and Need for Management and E-Commerce to Promote Job Oriented Skills

24. Human Resource Management Practices of Hydro Electric Power Project NHPC Limited: A Study of Chamera Hydro Electric Power Project of Chamba District H.P.

 25. Stress Management in Banking Sector: An Empirical Evaluation