About the book

Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes—globalization, innovation, and sustainability— which was introduced in the previous edition. In the current order of things around the world, these three strategic issues comprise the cornerstone all organizations must build upon to push their businesses forward.
In addition to this, the authors have taken a class-tested approach to strategy with new focus on environmental sustainability. This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs.

Content:

Part ONE Introduction to Strategic Management and Business Policy

Chapter 1 Basic Concepts of Strategic Management

Chapter 2 Corporate Governance

Chapter 3 Social Responsibility and Ethics in Strategic Management

Part TWO Scanning the Environment

Chapter 4 Environmental Scanning and Industry Analysis

Chapter 5 Organizational Analysis and Competitive Advantage

Part THREE Strategy Formulation

Chapter 6 Strategy Formulation: Business Strategy

Chapter 7 Strategy Formulation: Corporate Strategy

Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice

Part FOUR Strategy Implementation and Control

Chapter 9 Strategy Implementation: Global Strategy

Chapter 10 Strategy Implementation: Organizing and Structure

Chapter 11 Strategy Implementation: Staffing and Directing

Chapter 12 Evaluation and Control

Part FIVE Introduction to Case Analysis

Chapter 13 Suggestions for Case Analysis