Social Media Analytics: Techniques and Insights for Extracting Business Value out of Social Media
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About the book
Social Media Analytics is the complete insider's guide for all executives, marketing analysts, and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis, and knowledge interpretation.
Content:
Chapter 1: Looking for Data in All the Right Places
Chapter 2: Separating the Wheat from the Chaff
Chapter 3: Whose Comments Are We Interested In?
Chapter 4: Timing Is Everything
Chapter 5: Social Data: Where and Why
Chapter 6: The Right Tool for the Right Job
Chapter 7: Reading Tea Leaves: Discovering Themes, Topics, or Trends
Chapter 8: Fishing in a Fast-Flowing River
Chapter 9: If You Don't Know What You Want, You Just May Find It! Ad Hoc Exploration
Chapter 10: Rivers Run Deep: Deep Analysis
Chapter 11: The Enterprise Social Network
Chapter 12: Murphy Was Right! The Art of What Could Go Wrong
Chapter 13: Visualization as an Aid to Analytics
| Title | Social Media Analytics: Techniques and Insights for Extracting Business Value out of Social Media |
| Author | Ganis, Kohirkar |
| ISBN | 9789332578463 |
| Publisher | Pearson |
| Binding | Paperback |
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