Consumer Behavior - Building Marketing Strategy - 12/e
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understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
| Sub Title | No |
|---|---|
| Author | Del I. Hawkins, David L. Motherbaugh |
| About Author | No |
| Content | No |
| ISBN 10 Digit | No |
| ISBN 13 Digit | 9789351344797 |
| Pages | 750 |
| Binding | Paperback |
| Year of Publication | 2017 |
| Edition of Book | First |
| Language | English |
| Illustrations | No |
| About Book | No |
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