About the book

New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail.

Content:

PART ONE
Overview and Opportunity Identification/Selection 
1. The Strategic Elements of Product Development 
2. The New Products Process 
3. Opportunity Identification and Selection: Strategic Planning for New Products 

PART TWO
Concept Generation 
4. Creativity and the Product Concept 
5. Finding and Solving Customers’ Problems 
6. Analytical Attribute Approaches: Introduction and Perceptual Mapping 
7. Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques 

PART THREE
Concept/Project Evaluation 
8. The Concept Evaluation System 
9. Concept Testing 
10. The Full Screen 
11. Sales Forecasting and Financial Analysis 
12. Product Protocol

PART FOUR
Development 
13. Design 
14. Development Team Management 
15. Product Use Testing 

PART FIVE
Launch 
16. Strategic Launch Planning 
17. Implementation of the Strategic Plan 
18. Market Testing 
19. Launch Management 
20. Public Policy Issues