About the book

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Sixteenth Edition, contextualizes the universal principles of strategic management within the unique and dynamic landscape of the Indian business environment. This book seeks to bridge the gap between strategic management theories and their application by providing readers with relevant insights and practical tools. This adaptation retains the core themes of globalization, innovation, and sustainability and complements them with Indian examples, managerial practices and case studies.

Content:

Part 1: Introduction to Strategic Management and Business Policy

Part 2: Scanning the Environment

Part 3: Strategy Formulation

Part 4: Strategy Implementation and Evaluation

Part 5: Introduction to Case Analysis

Part 6: Cases in Strategic Management