About the book

This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases. Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis. 

Content:

PART ONE / ANALYSIS

CHAPTER 1 What Is Strategy? 
CHAPTER 2 Strategic Leadership: Managing the Strategy Process 
CHAPTER 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups 
CHAPTER 4 Internal Analysis: Resources, Capabilities, and Core Competencies 
CHAPTER 5 Competitive Advantage, Firm Performance, and Business Models 

PART TWO / FORMULATION 

CHAPTER 6 Business Strategy: Differentiation, Cost Leadership, and Blue Oceans 
CHAPTER 7 Business Strategy: Innovation, Entrepreneurship, and Platforms 
CHAPTER 8 Corporate Strategy: Vertical Integration and Diversification 
CHAPTER 9 Corporate Strategy: Strategic Alliances, Mergers and Acquisitions 
CHAPTER 10 Global Strategy: Competing Around the World 
 
PART THREE / IMPLEMENTATION 

CHAPTER 11 Organizational Design: Structure, Culture, and Control 
CHAPTER 12 Corporate Governance and Business Ethics 
 
PART FOUR / MINICASES How to Conduct a Case Analysis 
 
PART FIVE / FULL-LENGTH CASES Twelve full-length cases are included in Connect. A total of 22 full-length cases are available through McGraw-Hill.