About the book

Since enterprises have become aware of the central role of social responsibility in the world of business, corporate social responsibility is no longer a separate operation which functions in addition to the purpose of the company. Increasingly, CSR has become a core strategic mechanism which determines the fundamental ideals of a company and hence how the company creates value in the larger marketplace. This new fourth edition of Strategic Corporate Social Responsibility introduces students to the subject keeping the idea of value creation and the strategic role of CSR firmly at its centre. It addresses the various issues and theoretical aspects of CSR and treats them as integral to the function of an enterprise in the modern world. It urges students and practitioners to look at CSR through a variety of different perspectives and thus forms a holistic idea of the subject.

Content:

Part I: Corporate Social Responsibility

1. What is CSR?
2. The Driving Forces of CSR
3. Corporate Rights and Responsibilities

Part II: A Stakeholder Perspective

4. Stakeholder Theory
5. Corporate Stakeholder Responsibility
6. Who Owns the Corporation?

Part III: An Economic Perspective

7. The Pursuit of Profit
8. Incentive and Compliance
9. Accountability

Part IV: A Strategic Perspective

10. Strategy + CSR
11. CSR as a strategic Filter
12. Strategic CSR

Part V: A Sustainable Perspective

13. Sustainability
14. Implementing CSR
15. Sustainable Value Creation