Business Analytics
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About the book
Business Analytics" by P. Shashikala offers a comprehensive overview of the principles, techniques, and applications of analytics in the business context. The book explores how organizations can leverage data and analytical tools to make informed decisions, optimize processes, and gain competitive advantages. It covers various topics including data mining, predictive analytics, descriptive analytics, prescriptive analytics, and data visualization. With practical examples and case studies, the book helps readers understand the importance of analytics in driving business growth and performance. It serves as a valuable resource for students.
Content:
- Introduction to Business Analytics
- Introduction to Statistics
- Introduction to Business Research
- Measurement and Scaling Concepts
- Attitude Measurement
- Descriptive Analytics
- Visualization Analytics
- Power BI
- Concepts of Probability
- Discrete Probability Distributions
- Continuous Probability Distributions
- Sampling and Sampling Distributions
- Questionnaire Design
- Interval Estimation
- Hypothesis Testing I
- Hypothesis Testing II
- Chi-Square Tests
- Analysis of Variance
- Nonparametric Analytics
| Title | Business Analytics |
| Author | P.Sashikala |
| ISBN | 9789353505172 |
| Publisher | Cengage |
| Binding | Paperback |
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