Business Communication 2/e

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About the book

Beginning with the epochs of ancient history to the aeons of modern world, communication has been the corner-stone of success. This book, Business Communication, is an effort to take you on a transformational journey and dash; a journey of personal and professional growth for a successful life. This book will help you identify your current level of communicational prowess it will help you become aware of your own communication style and it will equip you with communication techniques to suit various situations. From the common aspects of oral and written communication to the finer aspects of etiquette and decorum, the book is filled with everyday practical examples to help you gather conceptual understanding of communication in all its dimensions.

Content:

Unit I: Oral Communication

  1. Introduction to Communication
  2. Communication in Action
  3. Kinesics (Body Language)
  4. Paralanguage (Voice)
  5. Listening Skills

Unit II: Written Communication

  1. Basics of Written Communication
  2. Written Analysis of Cases
  3. Letter Writing
  4. Memos and Minutes of Meeting
  5. Resumes and Cover Letter
  6. Reports and Proposals
  7. Mechanics of Editing and Proofreading

Unit III: Technology and Communication

  1. Presentation Skills
  2. E-Mail Etiquette
  3. Telephone Etiquette

Unit IV: Succeeding at the Workplace

  1. Organizational Communication
  2. Cross-Cultural Communication
  3. Talking the Talk
  4. Interview Prowess
  5. Corporate Etiquette
  6. Grooming, Clothing and Accessorizing
  7. Ethical and Legal Aspects of Communication

 

Title Business Communication 2/e
Author Mallika Nawal
ISBN 9789353502157
Publisher Cengage
Binding Paperback

 

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