About the book

Entrepreneurship, Effective Sales Management and Forex for Tourism and Hospitality explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained. There are two categories of entrepreneurship textbooks: (1) those that are used in introduction to entrepreneurship courses and provide a brief introduction to each of the major steps in the entrepreneurial process and (2) those that focus on niche areas within entrepreneurship and are used in advanced classes. The edition of this book is first category and continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. Entrepreneurship is an outlook of life which has been acknowledged as one of the essential factors that determines growth of any industry. It is a tremendous force that can have a big impact on growth, recovery and societal progress by fuelling innovations, employment generations and social empowerments. Today's skill and knowledge based Indian economy is a fertile ground for entrepreneurs. It is rightly believed that India has an extraordinary talent pool with virtually limitless potential to become entrepreneurs. It is the ability to see opportunities in our environment and exploit them to create something new and better. This book will serve as a textbook for various courses like B.Com. B.B.M., M.T.A., M.B.A., etc., of all Indian universities.

Content:

1. Entrepreneur and Entrepreneurship
2. Qualities of Functions of Entrepreneurs
3. Competing Theories of Entrepreneurship
4. Entrepreneurial Development Programmes in India
5. Entrepreneurial Behaviours and Motivation
6. N-Achievement and Rural Entrepreneurship
7. Creativity, Innovation and Entrepreneur
8. Feasibility Reports and Legal Formalities
9. Destination Tamil Nadu
10. Profile of the State
11. Tourist Destinations in the State
12. Strengthening Tourism
13. Spatial Planning
14. Sales Management: An Overview
15. Personal Selling
16. Recruitment and Selection
17. Sales Training
18. Compensation and Motivation of Sales Personnel
19. Sales Meeting and Contests
20. Sales territories
21. Sales Quota
22. Supervision and Evaluation of Sales Force
23. Sales Control and Cost analysis
24. Foreign Exchange Management (FOREX)