About the book

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically.

Content:

Preface
Acknowledgements
Section A: BUSINESS STRATEGY
1. Business Policy and Strategic Management—An Introduction
2. Strategic Intent
3. Business Strategy Formulation
4. Strategic Functions and Functional Strategies
5. Internal Analysis
6. External Analysis
7. Competitive Gaming Strategy
Section B: CORPORATE STRATEGY
8. Corporate Strategy Formulation
9. International Strategies
10. Strategic Organizational Design
11. Learning and Knowledge Organization Strategy
12. Public and Non-profit Organizations’ Strategy
13. Family and Micro Business Strategy
14. Internetworking and E-Business Strategy
Section C: ENACTMENT STRATEGY
15. Strategic Business Model
16. Strategic Innovation and Technology Management
17. Strategic Leadership
18. Corporate Governance and Business Ethics
19. Strategic Planning and Change Management
20. Strategic Control