About the book

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

Content:

1. Managers and Economics

2. Demand, Supply, and Equilibrium Prices

3. Demand Elasticities

4. Techniques for Understanding Consumer Demand and Behavior

5. Production and Cost Analysis in the Short Run

6. Production and Cost Analysis in the Long Run

7. Market Structure: Perfect Competition

8. Market Structure: Monopoly and Monopolistic Competition

9. Market Structure: Oligopoly

10. Pricing Strategies for the Firm

11. Measuring Macroeconomic Activity

12. Spending by Individuals, Firms, and Governments on Real Goods and Services

13. The Role of Money in the Macro Economy

14. The Aggregate Model of the Macro Economy

15. International and Balance of Payments Issues in the Macro Economy