Public Relations: Strategies and Tactics 11/e
4118.00
5883.00
- Availability: In 1 Stock
- Be the first to review this product
About the book
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques.
Content:
Part 1: Role
Part 2: Process
Part 3: Strategy
Part 4: Tactics
Part 5: Application
| Title | Public Relations: Strategies and Tactics 11/e |
| Author | Dennis L.Wilcox |
| ISBN | 9781292056586 |
| Publisher | Pearson |
| Binding | Paperback |
No Tag(s).
Bought a Product, Please login & give your review !!
No Review(s).
Bought a Product, Please login & give your review !!
