About the book

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Contents:

1. Introduction to e-business and e-commerce

2. E-commerce fundamentals

3. E-business infrastructure

4. E-environment

5. E-business strategy

6. Supply chain management

7. E-procurement

8. E-marketing

9. Customer relationship management

10. Change management

11. Analysis and design

12. Implementation and maintenance