About the book

Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively.

Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis.

Content:

Part I Introduction to Business Research

1 Business Research Methods: An Introduction

2 Business Research Process Design

Part II Research Design Formulation

3 Measurement and Scaling

4 Questionnaire Design

5 Sampling and Sampling Distributions

Part III Sources and Collection of Data

6 Secondary Data Sources

7 Data Collection: Survey and Observation

8 Experimentation

9 Fieldwork and Data Preparation

Part IV Data Analysis and Presentation

10 Statistical Inference: Hypothesis Testing for Single Populations

11 Statistical Inference: Hypothesis Testing for Two Populations

12 Analysis of Variance and Experimental Designs

13 Hypothesis Testing for Categorical Data (Chi-Square Test)

14 Non-Parametric Statistics

15 Correlation and Simple Linear Regression Analysis

16 Multiple Regression Analysis

17 Discriminant Analysis and Logistic Regression Analysis

18 Factor Analysis and Cluster Analysis

19 Conjoint Analysis, Multidimensional Scaling and Correspondence Analysis

20 Confirmatory Factor Analysis, Structural Equation Modeling and Path Analysis

Part V Result Presentation

21 Presentation of Result: Report Writing