Tourism is a flourishing sector nowadays. As the tourism industry has grownexponentially in the past few decades, its proper management and marketingassumed an important role. As for management, there are certain tasks, which have tobe taken into account for a number of different reasons. Gathering, maintaining andcompiling information about the tourists is of greatest important. Be it a domestic orinternational, inbound or out-bond tour, providing tourists` information, healthyinteraction with them, chalking out plans to cut down expenses and providing thetourists with maximum facilities are some of the key concerns of the tourismmanagement. Besides co-operating and establishing a network with internationaltourists and tourist organisations and providing frontier facilities such as passport,visa and emigration also form a part of tourism management. Accommodation orlodging is also a significant part of tourism management. Although, there are lot of books on the subject, already in the market, yet, theundersigned felt it pressingly necessary to bring out such a comprehensive and all-encompassing book, which may incorporate in itself a range of aspects, under onecover. With this view this modest work, entitled, Tourism Management andMarketing is an asset for all scholars, researchers, students and of course generalreaders. 

Table of Contents - Volume I - Marketing the Tourism, Travel Market, International Marketing, Modern Ways of Marketing, United Marketing, World Organizations, Cultural Marketing, Growth of Tourism, Progress Plan, Trends in Tourism, Advertisement Channels, Geographical Aspects

Volume II - Introduction, Management of Tourism, The Backdrop, Fundamental Ideas, Basic Factors, Fundamental Aspects, Tourism Administration, Effective Aspects, Organization of Tours, Movement of Tourists, Ticketing System, Ticketing Worldwide