Modern Competitive Strategy
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Contents:
Part I: Introduction
Chapter 1- What is Strategy?
Part II: Building Competitive Advantage
Chapter 2- Competitive Advantage
Chapter 3- Industry Analysis
Chapter 4- Strategy over Time: Growth and Innovation
Part III: Strategy Execution and Strategic Planning
Chapter 5- Strategy Execution
Part IV: Strategic Boundaries
Chapter 6- Vertical Integration and Outsourcing
Chapter 7- Partnering
Part V: Expanding the Scope of the Firm
Chapter 8- Managing the Multibusiness Firm
| Title | Modern Competitive Strategy |
| Author | Gordon Walker |
| ISBN | 9781307944716 |
| Publisher | McGraw Hill |
| Binding | Paperback |
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